Your initial exposure to brand loyalty might have been your first Star Wars, Barbie or Ninja Turtles lunchbox (hence the story behind our agency’s name). And seeing an image that reminds you of your first lunchbox, first kiss or first car can bring back a very warm sustaining feeling that leaves you longing. Ah Nostalgia. It is an an age-old advertising tactic that is highly effective in persuading someone to buy your product. But with the overload of advertisements out there, what makes one sentimental tactic stand above the crowd? We gathered a list of some of our favorite ads that have utilized nostalgia in a unique way.
We love this video from Big Fuel, a company that specializes in social media advertisements. “Her computing machine” and “the electric friendship generator” had us all laughing in our seats. Released in 2009 this ad has over 1 million plays and…
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